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As of: 10:08 AM, 8/16/22

Demand Response Program Benefits

Earn incentives in the Demand Response program


Businesses across Michigan have earned thousands in bill credits by joining the Demand Response program. And you could, too.

Here’s how it works:

  • Agree to curtail energy use on event days (when energy demand is high)
  • Make small shifts in your energy use if an event day is called

Earn bill credits — even if no event days occur

For an overview of the Demand Response program, click here.


See how local businesses benefit


Local businesses join the program to earn incentives and ensure a brighter, more sustainable energy future for Michigan.

Download this infographic to learn how the Demand Response program helped Byron Center Public Schools.



How you earn bill credits


Earning bill credits is easier than you might think. Your business earns:

  • $25/kW energy use savings based on the amount of energy you agree to reduce if an event day occurs.

    Example: Byron Center Public Schools nominated 100 kW, resulting in $2,500 in bill credits. BCPS earns this amount even if no event days occur.
  • $0.05/kWh additional savings for any extra kW reduction you make on event days.

    Example: For Byron Center Public Schools, this has been around $500 a year, resulting in $3,000 total bill credits per year.

In 2020, businesses across all industries earned an average of $11,657 in bill credits from the Demand Response program. This is equivalent to earning $233,140 in revenue for a 5% profit margin business.

To learn more about earning bill credits, click here.


How can you reduce energy use?


Small shifts in your energy use can make a big difference. Here’s how Bryon Center Public Schools curtails energy use on event day:

  • Delaying ovens’ start times in cafeteria
  • Using fan to cool down gyms by circulating air
  • Opening windows to circulate air in classrooms and reduce need for A/C
  • Adjusting the pool temperature
  • Curtailing heat pumps

Explore more ways to curtail energy use here.


Fill out this form to get started


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Don’t miss a chance to reserve your spot in the Demand Response program. Only a limited number of openings are available to Michigan businesses each year. Fill out this short form and an Energy Solutions Manager will contact you within two business days.

Why you should join


Change is small — the payoff is big

With the Demand Response program, you can:
  • Get rewarded for smart energy use
  • Invest incentives back into your business
  • Help keep electric costs affordable for all
Join the program today. Together, we can move to clean energy and become a force of change for our state.

Get started today