How It Works
A qualified technician installs a free device near your water heater. You receive a $25 gift card after the device is installed.
On days when demand is high, we will schedule an Energy Savings Event and notify you in advance.
On event days, we will turn off the heating elements in your water heater, shifting energy use to evening hours when rates are lower.
The hot water in your tank will still be available. But new water that fills the tank will not be heated until the event is over.
When the event is over your water heater will return to normal operation. Events usually last around four hours.
You receive $3.20 cash back* each month you're enrolled throughout the year.
Frequently Asked Questions
Most customers tell us they don't notice much of a change in water temperature. During the event, your water heater will not make new hot water, but the hot water in the tank is still available to use.
Events typically happen on weekdays (except holidays) during times of high electricity demand. They are usually between noon and 8 p.m. However, an event can happen any time there is an electric emergency. Events typically take place between June and September and last up to four hours.
Yes, you can opt out of one event per calendar year. To opt out of an event, please call 877-789-9883. Opt-outs can be requested in advance or after an event has already started. Opt-outs scheduled in advance will only count against your one-per-year limit if the event occurs that day.
Electricity costs increase during periods when demand is higher than usual. Events are planned when electricity use is expected to be the highest, electricity is in short supply, or will be expensive.
If you get a new water heater, please call us at 877-789-9883. We’ll send a qualified technician to reconnect the device at no charge to you.
Peak demand refers to periods of high energy demand. These periods typically occur during the summer months, when electricity use increases. Lowering energy use during times of peak demand reduces the need to purchase electricity when it’s the most expensive, helping manage energy costs.
There’s no easier way to save money and energy. Plus, when you sign up you help us create a future of clean, reliable energy for Michigan.
To see more information about the Electric Water Heater Program, please see our Terms and Conditions.
*Cash back in the form of monthly bill credits on your electric bill.