Electric Water Heater Program

You get a $25 gift card and more than $38 cash back* each year when you let us place a device on your electric water heater.

On a few high demand days a year we will automatically switch off your water heater for a short time. You can still use hot water in the tank.

Good For You If:

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You want to earn a $25 gift card plus more than $38 cash back* each year

Our Water Heater Program saves you money two ways – you get a $25 gift card when you enroll, plus a $3.20 bill credit every month. You also help us create a future of clean, reliable energy for Michigan.

Effortlessly shift energy use during times of peak demand

On select days with high electric demand we'll activate the device on your water heater and temporarily turn it off. When the event ends, we will automatically turn it on again. While there is no maximum number of events each year, we try to limit the total to less than 10 events.

You want to save by reducing your electric use when demand is high

Electric demand is usually highest in the summer. Our Water Heater Program is an easy way for you to reduce your electric use when demand is high and helps manage energy costs for your community.

Watch this video to see how this program can work for you

How It Works

A qualified technician installs a free device near your water heater. You receive a $25 gift card after the device is installed.
On days when demand is high, we will schedule an Energy Savings Event and notify you in advance.
On event days, we will turn off the heating elements in your water heater, shifting energy use to evening hours when rates are lower.
The hot water in your tank will still be available. But new water that fills the tank will not be heated until the event is over.
When the event is over your water heater will return to normal operation. Events usually last around four hours.
You receive $3.20 cash back* each month you're enrolled throughout the year.

Frequently Asked Questions

Will I notice a change in the temperature of my hot water during an event?

Most customers tell us they don't notice much of a change in water temperature. During the event, your water heater will not make new hot water, but the hot water in the tank is still available to use.

How often do energy events happen?

Events typically happen on weekdays (except holidays) during times of high electricity demand. They are usually between noon and 8 p.m. However, an event can happen any time there is an electric emergency. Events typically take place between June and September and last up to four hours.

Can I opt out of an energy event?

Yes, you can opt out of one event per calendar year. To opt out of an event, please call 877-789-9883. Opt-outs can be requested in advance or after an event has already started. Opt-outs scheduled in advance will only count against your one-per-year limit if the event occurs that day.

Why do you call it an Energy Savings Event?

Electricity costs increase during periods when demand is higher than usual. Events are planned when electricity use is expected to be the highest, electricity is in short supply, or will be expensive.

What if I replace my water heater?

If you get a new water heater, please call us at 877-789-9883. We’ll send a qualified technician to reconnect the device at no charge to you.

What is peak demand?

Peak demand refers to periods of high energy demand. These periods typically occur during the summer months, when electricity use increases. Lowering energy use during times of peak demand reduces the need to purchase electricity when it’s the most expensive, helping manage energy costs.

Enroll and Start Saving

There’s no easier way to save money and energy. Plus, when you sign up you help us create a future of clean, reliable energy for Michigan.

Enroll

Need More Answers?

Call Us at 877-789-9883

We’ll be glad to answer any questions or concerns you have about the Electric Water Heater Program. Just give us a call at 877-789-9883

To see more information about the Electric Water Heater Program, please see our Terms and Conditions.

*Cash back in the form of monthly bill credits on your electric bill.