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Earn Bill Credits for Your Business

Join the Program and Boost Your Bottom Line

Get Started Now
Join the Commercial & Industrial Demand Response program and earn bill credits or a check payment for agreeing to reduce energy use on event days. You can boost your bottom line — and help keep electric rates affordable for your community.

There’s no cost to join the program. And your small changes can have a big payoff...for both your business and for our planet.

For an overview of the Demand Response program, see our Commercial & Industrial Demand Response page.


How Much Can You Earn?

You will earn incentives two ways:
  1. You can choose to receive either a bill credit or a check payment for agreeing to take part in the Demand Response Program.
  2. You can earn additional incentive payouts by successfully reducing energy use on Event Days.

Even if no Event Days occur, you’ll still receive your chosen incentive for participating.

Here’s an example:
  • Nomination: energy use reduction of 500 kW
  • Incentive: $12,500 capacity initiative, whether or not an Event Day is called

What that means for your business:
  • If you are a 5% margin business, the $12,500 incentive = $250,000 in revenue

Average earnings:
  • In 2024, businesses earned an average of $15,282 in bill credits

What Is the Incentive Structure?

Your business can earn incentives in the form of a check payment or a bill credit based on how much energy you agree to reduce in an Event Day occurs. Your business earns:
  • $25/kW energy use savings based on the amount of energy you agree to reduce on an Event Day (requires a one-year contract). You receive this incentive even if no Event Days are called.
  • $0.05/kWh additional savings for any extra kW reductions you make on an Event Day.
To start, an Energy Solutions Manager will help you decide on a reasonable energy reduction goal that will ensure success for your business.

How Do You Know Your Energy Use Levels?

Get access to real-time energy use monitoring — here’s how:
  • Nominate more than 100 kW of energy use savings
  • Monitor your energy use in real-time, even when it’s not an Event Day
  • Save even more money on energy costs
This tool helped one company achieve a 6% overall energy use reduction… resulting in $48,000 in savings.

What Is an Event Day?

Event Days happen:
  • When electricity demand is at its highest on the energy grid
  • No more than five times a year
  • Between 11 a.m. and 7 p.m.
  • Weekdays only, all year round
Note: Holidays are excluded

Get Started by Calling 800-500-6565 or Fill Out This Form

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Don’t miss a chance to reserve your spot in the Demand Response program. Only a limited number of openings are available to Michigan businesses each year. Fill out this short form and an Energy Solutions Manager will contact you within two business days.