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We're experiencing intermittent issues with customers making payments and updating account balances after payment. We're sorry for any inconvenience & ask that you return later to complete your transaction.

We're experiencing intermittent issues with customers making payments and updating account balances after payment. We're sorry for any inconvenience & ask that you return later to complete your transaction.

We're experiencing intermittent issues with customers making payments and updating account balances after payment. We're sorry for any inconvenience & ask that you return later to complete your transaction.

We're experiencing intermittent issues with customers making payments and updating account balances after payment. We're sorry for any inconvenience & ask that you return later to complete your transaction.

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As of: 7:35 PM, 5/19/24

Commercial & Industrial Demand Response

Earn Big by Reducing Electric Use on Select Days

Our Demand Response program rewards your business for reducing your energy use on high-demand days.    

Get Started Today

How Demand Response Works

In this video we cover the details of the program that include:

  • Building a custom reduction plan with your Energy Solutions Manager

  • How to lower your energy use if an Event Day is called

  • Ways to earn bill credits and how they work

All About Event Days


What Is an Event Day?

When you join the Demand Response program, your business is agreeing to reduce energy use when an Event Day is called. Event Days happen when electricity use is in high demand and there is strain on the grid, typically due to extreme weather.

Event Days only occur between 11 a.m. and 7 p.m. on a weekday from June through August. No more than five Event Days are called a year. The last emergency event was called on June 10, 2021.

You will receive a notification at least 30 minutes before an event begins to give you time to start ramping down operations to reach your energy reduction goals.

Demand Response Timeline

How Other Businesses Have Saved



See How Small Changes Make a Big Impact

By making small changes, Byron Center Public Schools has earned an average of $3,000 a year in bill credits thanks to the Demand Response program.

Watch the video or read the case study below to learn more.  

See the Case Study

Frequently Asked Questions


Why Should I Join?


Earn Financial Incentives

In 2022, Demand Response participants earned over $6.7 million in incentives. And that was just for shifting when they use energy.

Improving Decarbonization

During an Event, Michigan businesses on average shift a total of 200MW of load. This is about the output of one power plant! As you can imagine, one less power plant makes a huge impact on Michigan’s environment.

Meet Your Goals to Be More Sustainable

Show your customers, shareholders and investors that you’re committed to being more sustainable – all while earning money for your business. 

Be a Part of Something Bigger

Join like-minded businesses in creating something bigger – a clean energy future for Michigan. 

Get Started Today


There are a limited number of openings available each year. Don’t miss your chance to join. Fill out the form below and an Energy Solutions Manager will reach out to you within two business days.

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Consumers Energy will not sell any of your provided information

Have Questions?

Call 800-500-6565

We’re here to help.

Call our Demand Response Business Support Team to learn more about the program.