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Shift Your Energy Use and Save

Get help planning ahead for event days


When you join the Commercial & Industrial Demand Response program, you earn bill credits for agreeing to reduce energy use on event days. That’s when electricity demand is at its highest, which puts strain on the energy grid. By participating, you can help keep energy affordable and accessible for your whole community.

Event days happen:
  • Between 11 a.m. and 7 p.m.
  • Weekdays in June – September
  • Fewer than 10 times a year
You’ll work with an Energy Solutions Manager to come up with an energy reduction plan that works for your business. That way, you’ll be ready when an event day happens. And if no event days occur, you’ll still get annual bill credits.

For an overview of the Demand Response program, click here.

How can you reduce energy use at your worksite?


  • Many businesses can curtail energy use without interrupting a normal workday.

  • Here are some simple ways that businesses have cut down on use:

  • Utilizing your generator to offset load

  • Turning down HVAC in non-essential work areas

  • Adjusting your thermostat 2 – 4 degrees

  • Turning off lights in areas with plenty of natural light

  • Unplugging idle computer and other equipment

What kind of businesses are participating?


Whether your worksite is large or small, your shifts in energy use can make a big difference for Michigan’s future. Here are some of the industries that participate in the Demand Response program:

  • Healthcare
  • Recycling
  • Education
  • Food Processing
  • Manufacturing
  • Grocery
  • Refrigerated Storage
  • Retail
  • And more…


Recommendations by Industry

How much can you earn?


Your business earns:

  • $25/kW energy use savings based on the amount of energy you agree to reduce if an event day occurs. And even if an event day never happens, you still earn these bill credits.

  • $0.05/kWh additional savings for any extra kW reductions you make on event days.

In 2020, businesses participating in the program earned an average of $11,657 in bill credits (equivalent to $233,140 in revenue for a 5% profit margin business).


How do you know how much energy you use?


Get access to real-time energy use monitoring:
  • Nominate more than 100 kW of energy use savings
  • Monitor your energy use in real time, even when it’s not an event day
  • Save even more on energy costs
That way, you know if you meet your reduction goal on an event day. In fact, this tool helped one company achieve a 6% overall energy use reduction… which resulted in $48,000 in savings. That helps your bottom line… and Michigan’s future.

Fill out this form to get started


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Don’t miss a chance to reserve your spot in the Demand Response program. Only a limited number of openings are available to Michigan businesses each year. Fill out this short form and an Energy Solutions Manager will contact you within two business days.

Why you should join


Change is small — the payoff is big

With the Demand Response program, you can:
  • Get rewarded for smart energy use
  • Invest incentives back into your business
  • Help keep electric costs affordable for all
Join the program today. Together, we can move to clean energy and become a force of change for our state.

Get Started Today